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Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's luxury and performance vehicles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006.

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History

Following a decade of research, Honda opened 60 new dealerships in North America, by 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand to be introduced,[1] and its initial offering consisted of two models: the Legend, a V6-powered sedan, and the Integra, available as a five-door and three-door hatchback. The Legend was derived from the Accord platform, and the Integra was an improvement of the Honda Quint hatchback. [3] The success of these models led to competing Japanese luxury brand ventures (Toyota's Lexus and Nissan's Infiniti; in the late 1990s Mazda planned but never launched its own Amati luxury division.